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The Art of Selling Movies

The Art of Selling Movies

The Art of Selling Movies

The Art of Selling Movies

by John McElwee

  • Used
  • very good
  • Hardcover
  • first
Condition
Very Good/Very Good
ISBN 10
0996274049
ISBN 13
9780996274043
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About This Item

Pittsburgh PA: GoodKnight Books, 2017. 1st. Hardcover. Very Good/Very Good. Hardcover in a bright, unclipped dust jacket. The Art of Selling Movies presents the first-ever look at 60 years of newspaper advertising for motion pictures great and small. These ads created by Hollywood and adapted by local and regional exhibitors motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct (especially sex) in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1920s and 30s to location-specific folk art to ad space jam-packed with enticements for every member of the family, The Art of Selling Movies dissects the psyche of the American movie-going public ... and the advertisers seeking to push just the right buttons. Record # 372023

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Details

Bookseller
Browsing Is Arousing US (US)
Bookseller's Inventory #
372023
Title
The Art of Selling Movies
Author
John McElwee
Format/Binding
Hardcover
Book Condition
Used - Very Good
Jacket Condition
Very Good
Edition
1st
ISBN 10
0996274049
ISBN 13
9780996274043
Publisher
GoodKnight Books
Place of Publication
Pittsburgh PA
Date Published
2017
Keywords
Film & Movies, Advertising, , .
Bookseller catalogs
Film & Movies;

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About the Seller

Browsing Is Arousing

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2021
Middlebury, Vermont

About Browsing Is Arousing

From the founders of "Monroe Street Books", "Browsing is Arousing" is a strictly on-line antiquarian, rare, out-of-print & used books store. Our wide-range of inventory includes: Art, Children's Picture and Chapter, Exploration, Fiction, History, Illustrated, Literature, Mystery, Science Fiction, Photography, Performing Arts, Regional, Sciences and Sports.

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