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The Back of the Napkin
by Dan Roam
- Used
- Hardcover
- Signed
- Condition
- Like new/Like new
- ISBN 10
- 1591841992
- ISBN 13
- 9781591841999
- Seller
-
Janesville, Wisconsin, United States
Payment Methods Accepted
About This Item
Hardcover, like new book, like new dust jacket, signed copy
Synopsis
A bold new way to tackle tough business problems—even if you draw like a second graderWhen Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply "get". In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can't draw.Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone's innate ability to look, see, imagine, and show.THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.
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Details
- Bookseller
- Milwaukee Street Used Books
(US)
- Bookseller's Inventory #
- 72078
- Title
- The Back of the Napkin
- Author
- Dan Roam
- Format/Binding
- Hardcover
- Book Condition
- New
- Jacket Condition
- Like new
- Quantity Available
- 1
- ISBN 10
- 1591841992
- ISBN 13
- 9781591841999
- Publisher
- Portfolio Hardcover
- Place of Publication
- New York
- Date Published
- 2008-03
Terms of Sale
Milwaukee Street Used Books
Buyer provides postage for returned books. Refunds made for books returned in good condition within 30 days. Refunds made after book is received by Milwaukee Street Used Books, 2840 Dakota Dr., Janesville, WI 53545.(mailing address)
About the Seller
Milwaukee Street Used Books
Biblio member since 2005
Janesville, Wisconsin
About Milwaukee Street Used Books
Milwaukee Street Used Books has closed its bricks and mortar store and is continuing to sell on line only. Stock is fiction-non-fiction, children & juvenile, technical, science, natural science, religion, philosophy, biography, history education, and reference
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