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The Back of the Napkin
by Roam, Dan
- Used
- as new
- Hardcover
- Condition
- As New/As New
- ISBN 10
- 1591841992
- ISBN 13
- 9781591841999
- Seller
-
Hyde, Cheshire, United Kingdom
Payment Methods Accepted
About This Item
New York: Penguin, 2008. Appears unread. No marks or inscriptions. No creasing to covers or to spine. A very clean very tight copy with bright unmarked boards and no bumping to corners. Dust jacket not price clipped or marked or torn or creased. 278pp. A new way of thinking for problem solving and for selling - in a few hours of entertaining reading.. Hard Cover. As New/As New. 7.25 x 7.5 Inches.
Synopsis
A bold new way to tackle tough business problems—even if you draw like a second graderWhen Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply "get". In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can't draw.Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone's innate ability to look, see, imagine, and show.THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.
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Details
- Bookseller
- Godley Books
(GB)
- Bookseller's Inventory #
- 025941
- Title
- The Back of the Napkin
- Author
- Roam, Dan
- Format/Binding
- Hardcover
- Book Condition
- New As New
- Jacket Condition
- As New
- ISBN 10
- 1591841992
- ISBN 13
- 9781591841999
- Publisher
- Penguin
- Place of Publication
- New York
- Date Published
- 2008
- Keywords
- Problem Solving, Selling,
- Bookseller catalogs
- Business; Psychology;
- Size
- 7.25 x 7.5 Inches
Terms of Sale
Godley Books
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About the Seller
Godley Books
Biblio member since 2009
Hyde, Cheshire
About Godley Books
We have been selling mainly non-fiction books for over 20 years and now have a very varied stock of around 10,000 books. As not all are yet online, please ask us for your search items as we may have the book you are seeking waiting to be catalogued. Our delivery company Royal Mail has twice increased overseas prices during 2020, in particular to the USA, so our shipping rates have been amended to reflect this.
Glossary
Some terminology that may be used in this description includes:
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.
- Price Clipped
- When a book is described as price-clipped, it indicates that the portion of the dust jacket flap that has the publisher's...
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