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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
by Dan Roam
- Used
- Very Good
- Hardcover
- Condition
- Very Good
- ISBN 10
- 0462099474
- ISBN 13
- 9780462099477
- Seller
-
GORING BY SEA, West Sussex, United Kingdom
4 Copies Available from This Seller
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About This Item
Hardback. Very Good.
Synopsis
A bold new way to tackle tough business problems—even if you draw like a second graderWhen Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply "get". In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can't draw.Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone's innate ability to look, see, imagine, and show.THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.
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Details
- Bookseller
- World of Books Ltd
(GB)
- Bookseller's Inventory #
- GOR002242528
- Title
- The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
- Author
- Dan Roam
- Format/Binding
- Hardback
- Book Condition
- Used - Very Good
- Quantity Available
- 4
- Binding
- Hardcover
- ISBN 10
- 0462099474
- ISBN 13
- 9780462099477
- Publisher
- Portfolio Hardcover
- Place of Publication
- Uk
- This edition first published
- 2009
Terms of Sale
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About the Seller
World of Books Ltd
Biblio member since 2007
GORING BY SEA, West Sussex
About World of Books Ltd
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- Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused.
- Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media.
- Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.
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