A Big Life in Advertising
by Lawrence, Mary Wells
- New
- Hardcover
- Condition
- New
- ISBN 10
- 0375409122
- ISBN 13
- 9780375409127
- Seller
-
San Diego, California, United States
Payment Methods Accepted
About This Item
Synopsis
The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a Madison Avenue legend."* From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising couldn't be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that "etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York!' and 'Plop plop, fizz fizz, oh what a relief it is.'" For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines
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Details
- Bookseller
- GridFreed LLC (US)
- Bookseller's Inventory #
- Q-0375409122
- Title
- A Big Life in Advertising
- Author
- Lawrence, Mary Wells
- Format/Binding
- Hardcover
- Book Condition
- New New
- Quantity Available
- 1
- ISBN 10
- 0375409122
- ISBN 13
- 9780375409127
- Publisher
- Knopf
- Place of Publication
- New York
- Date Published
- 2002-05-07
- LCCN
- 2001050402
Terms of Sale
GridFreed LLC
About the Seller
GridFreed LLC
About GridFreed LLC
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...