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A Big Life in Advertising

A Big Life in Advertising

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A Big Life in Advertising

by Lawrence, Mary Wells

  • New
  • Hardcover
Condition
New
ISBN 10
0375409122
ISBN 13
9780375409127
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About This Item

Knopf, 2002-05-07. Hardcover. New. New. In shrink wrap. Looks like an interesting title!

Synopsis

The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a Madison Avenue legend."* From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising couldn't be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that "etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York!' and 'Plop plop, fizz fizz, oh what a relief it is.'" For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines

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Details

Bookseller
GridFreed LLC US (US)
Bookseller's Inventory #
Q-0375409122
Title
A Big Life in Advertising
Author
Lawrence, Mary Wells
Format/Binding
Hardcover
Book Condition
New New
Quantity Available
1
ISBN 10
0375409122
ISBN 13
9780375409127
Publisher
Knopf
Place of Publication
New York
Date Published
2002-05-07
LCCN
2001050402

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GridFreed LLC

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About the Seller

GridFreed LLC

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2021
San Diego, California

About GridFreed LLC

We sell primarily non-fiction, many new books, some collectible first editions and signed books. We operate 100% online and have been in business since 2005.

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