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A Big Life in Advertising

A Big Life in Advertising

A Big Life in Advertising

A Big Life in Advertising

by Mary Wells Lawrence

  • Used
  • good
  • Hardcover
Condition
Good
ISBN 10
0375409122
ISBN 13
9780375409127
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About This Item

Knopf Doubleday Publishing Group, 2002. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a Madison Avenue legend."* From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising couldn't be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that "etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York!' and 'Plop plop, fizz fizz, oh what a relief it is.'" For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0375409122I3N00
Title
A Big Life in Advertising
Author
Mary Wells Lawrence
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
8
ISBN 10
0375409122
ISBN 13
9780375409127
Publisher
Knopf Doubleday Publishing Group
Place of Publication
New York
Date Published
2002
LCCN
2001050402

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Glossary

Some terminology that may be used in this description includes:

Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....

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