The Big Red Fez: How To Make Any Web Site Better
by Seth Godin
- Used
- Paperback
- Condition
- Used:Good
- ISBN 10
- 0743227905
- ISBN 13
- 9780743227902
- Seller
-
HOUSTON, Texas, United States
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About This Item
Synopsis
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
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Details
- Bookseller
- Ergodebooks (US)
- Bookseller's Inventory #
- DADAX0743227905
- Title
- The Big Red Fez: How To Make Any Web Site Better
- Author
- Seth Godin
- Format/Binding
- Paperback
- Book Condition
- Used:Good
- Quantity Available
- 1
- Edition
- Original
- ISBN 10
- 0743227905
- ISBN 13
- 9780743227902
- Publisher
- Free Press
- Place of Publication
- New York
- Date Published
- 2002-01-08
Terms of Sale
Ergodebooks
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