The Big Red Fez : Zooming, Evolution, and the Future of Your Company
by Godin, Seth
- Used
- Condition
- Used - Good
- ISBN 10
- 0743227905
- ISBN 13
- 9780743227902
- Seller
-
Mishawaka, Indiana, United States
Payment Methods Accepted
About This Item
Synopsis
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
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Details
- Bookseller
- Better World Books (US)
- Bookseller's Inventory #
- 5009055-6
- Title
- The Big Red Fez : Zooming, Evolution, and the Future of Your Company
- Author
- Godin, Seth
- Book Condition
- Used - Good
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 0743227905
- ISBN 13
- 9780743227902
- Publisher
- Free Press
- Place of Publication
- New York
- This edition first published
- January 15, 2002
Terms of Sale
Better World Books
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