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Blue Ocean Strategy : How To Create Uncontested Market Space And Make The Competition Irrelevant

Blue Ocean Strategy : How To Create Uncontested Market Space And Make The Competition Irrelevant

Blue Ocean Strategy : How To Create Uncontested Market Space And Make The
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Blue Ocean Strategy : How To Create Uncontested Market Space And Make The Competition Irrelevant

by W. CHAN KIM, RENEE MAUBORGNE

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  • Hardcover
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8.5 Bulk HB Premium
ISBN 10
1591396190
ISBN 13
9781591396192
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About This Item

N/A, February 2005. Hardcover . 8.5 Bulk HB Premium.

Synopsis

Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of INSEAD, an international business school, that promotes creating new market space or "Blue Ocean" rather than competing in an existing industry. It contains retrospective case studies of business success stories the authors claim were Blue Ocean Strategies. The book has sold more than a million copies in its first year of publication and is being published in 41 languages.

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Details

Bookseller
The Book Nook US (US)
Bookseller's Inventory #
871007
Title
Blue Ocean Strategy : How To Create Uncontested Market Space And Make The Competition Irrelevant
Author
W. CHAN KIM, RENEE MAUBORGNE
Format/Binding
Hardcover
Book Condition
Used - 8.5 Bulk HB Premium
Quantity Available
1
ISBN 10
1591396190
ISBN 13
9781591396192
Publisher
N/A
Place of Publication
Boston, Massachusetts, U.s.a.
Date Published
February 2005
Pages
288

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The Book Nook

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Peoria, Illinois

About The Book Nook

We started out as a small used book store about 20 years ago. We occupied a small storefront with approx. 1000 square feet. We would find books wherever we could. Frequenting estate sales, garage sales, and auctions was a normal occurrence for us. Bringing our customers the best quality books for an even better price was our goal.We now occupy four storefronts with approx. 7000 square feet and stock well over 200,000 items. We process approx 150-400 used books each day through our trade credit program. New items hit the shelves each and every day! Through it all we still strive for the same goal. TO BRING YOU THE BEST QUALITY BOOKS FOR AN AFFORDABLE PRICE.

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