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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by Renee Mauborgne,W. Chan Kim
- Used
- Acceptable
- Hardcover
- Condition
- Acceptable
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Seller
-
Conway, Arkansas, United States
13 Copies Available from This Seller
(You can add more at checkout.)
Payment Methods Accepted
About This Item
Harvard Business Review Press, 2005-02-03. Hardcover. Acceptable. 0.9055 in x 9.2126 in x 5.9843 in. Used books may not include access codes or one time use codes. May have writing, underlining, highlighting, loose and/or ripped pages. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST.
Synopsis
Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of INSEAD, an international business school, that promotes creating new market space or "Blue Ocean" rather than competing in an existing industry. It contains retrospective case studies of business success stories the authors claim were Blue Ocean Strategies. The book has sold more than a million copies in its first year of publication and is being published in 41 languages.
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Details
- Bookseller
- ateambooks (US)
- Bookseller's Inventory #
- mon0000080653
- Title
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Author
- Renee Mauborgne,W. Chan Kim
- Format/Binding
- Hardcover
- Book Condition
- Used - Acceptable
- Quantity Available
- 13
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Publisher
- Harvard Business Review Press
- Place of Publication
- Boston, Massachusetts, U.s.a.
- Date Published
- 2005-02-03
- Size
- 0.9055 in x 9.2126 in x 5.9843 i
- X weight
- 1.1508 lb
Terms of Sale
ateambooks
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
ateambooks
Biblio member since 2024
Conway, Arkansas
About ateambooks
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Glossary
Some terminology that may be used in this description includes:
- Acceptable
- A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...