Brand Like a Rock Star: Lessons from Rock 'n' Roll to Make Your Business Rich and Famous by Jones, Steve - 2011

Greenleaf Book Group. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Greenleaf Book Group. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Greenleaf Book Group, 2011. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Greenleaf Book Group Press, 2011-10-01. Paperback. Very Good. Contents are tight and clean

Austin, TX: Greenleaf Book Group, 2011. Soft cover. Very Good. INSCRIPTION FROM STEVE JONES on dedication page; Clean, tight, unmarked; very light crease to cover and first few pages; otherwise spine straight and uncreased; absolute minimal wear; appears unread; This book takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands. It puts a new spin on the branding process. From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Procter & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business. Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.

Paperback. Good. Access codes and supplements are not guaranteed with used items.

Greenleaf Book Group Llc, 2011. Paperback. New. 200 pages. 7.90x5.00x0.80 inches.

Greenleaf Book Group Press, 2011-10-01. Paperback. New. New. In shrink wrap. Looks like an interesting title!