Brand Management: A Theoretical and Practical Approach
by Rik Riezebos
- New
- Paperback
- Condition
- New
- ISBN 10
- 0273655051
- ISBN 13
- 9780273655053
- Seller
-
Southport, Merseyside, United Kingdom
Payment Methods Accepted
About This Item
Paperback / softback. New. This work aims to give insight into what a successful brand can mean for a company, taking a decision-making approach to give managers a better feeling of how to adequately develop, manage and protect brands. It covers topics such as design, adverse publicity and judicial protection.
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Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- A9780273655053
- Title
- Brand Management: A Theoretical and Practical Approach
- Author
- Rik Riezebos
- Format/Binding
- Paperback / softback
- Book Condition
- New
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 0273655051
- ISBN 13
- 9780273655053
- Publisher
- Financal Times Management
- Place of Publication
- Old Tappan, New Jersey, U.s.a
- This edition first published
- 2003-12
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
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Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...