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Brand Warfare: 10 Rules for Building the Killer Brand

Brand Warfare: 10 Rules for Building the Killer Brand

Brand Warfare: 10 Rules for Building the Killer Brand
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Brand Warfare: 10 Rules for Building the Killer Brand

by David F. D'Alessandro

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ISBN 10
0071362932
ISBN 13
9780071362931
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Synopsis

While more than a quarter of its traditional competitors were going out of business, John Hancock, under the direction of marketing wizard David D'Alessandro, transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20% annual rate of growth. In Brand Warfare much-quoted maverick D'Alessandro provides the secrets to his winning brand strategy that anyone in business can use to become a brand icon and incredible bottom-line success. D'Alessandro introduces his "brand first" philosophy and explains why brand must always take top priority over every other business consideration. He describes how that philosophy helped inspire the innovations in distribution, advertising, technology, and product mix behind John Hancock's astonishing transformation. And he reveals how through a daring combination of marketing savvy and street smarts, managers and executives, marketing professionals and business owners can build their own "killer brand." This book provides powerful lessons on how to build and sustain a successful brand, and a great company, in any industry.

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Details

Bookseller
GUY'S BOOKS GB (GB)
Bookseller's Inventory #
JW-1XCK-HWR5
Title
Brand Warfare: 10 Rules for Building the Killer Brand
Author
David F. D'Alessandro
Book Condition
New New
Quantity Available
1
Binding
Hardcover
ISBN 10
0071362932
ISBN 13
9780071362931
Publisher
Mcgraw-hill Companies
Place of Publication
Blacklick, Ohio, U.s.a.
This edition first published
2001-03

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About the Seller

GUY'S BOOKS

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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LUTON, Bedfordshire

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