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Branding the Man: Why Men Are the Next Frontier in Fashion Retail

Branding the Man: Why Men Are the Next Frontier in Fashion Retail

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Branding the Man: Why Men Are the Next Frontier in Fashion Retail

by Pellegrin, Bertrand

  • Used
  • Good
  • Hardcover
Condition
Good
ISBN 10
1581156634
ISBN 13
9781581156638
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About This Item

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Synopsis

Bertrand Pellegrin is a global retail and brand development consultant specializing in strategic positioning, customer insight, and creative direction for a broad range of projects in experience retail. Previously he was a senior retail strategist with Gensler Worldwide. His extensive experience in Asia includes posts as the Asia-Pacific director of marketing for the luxury department store Lane Crawford (Hong Kong) Ltd. He has also provided his expertise as a brand development consultant for Louis Vuitton (LVMH), Gucci, and Lotte Department Stores in Korea, among others. Mr. Pellegrin is also a veteran of U.S. network television, producing and directing numerous award-winning news, documentary, and entertainment programs for which he has received over fifteen awards including three Emmy Awards for excellence.

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Details

Seller
Bonita US (US)
Seller's Inventory #
1581156634.G
Title
Branding the Man: Why Men Are the Next Frontier in Fashion Retail
Author
Pellegrin, Bertrand
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
1
ISBN 10
1581156634
ISBN 13
9781581156638
Publisher
Allworth Press
Place of Publication
New York
This edition first published
2009-08-25

Terms of Sale

Bonita

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Bonita

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Newport Coast, California
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