Branding the Man: Why Men Are the Next Frontier in Fashion Retail
by Pellegrin, Bertrand
- Used
- Good
- Hardcover
- Condition
- Good
- ISBN 10
- 1581156634
- ISBN 13
- 9781581156638
- Seller
-
Newport Coast, California, United States
Payment Methods Accepted
About This Item
Synopsis
Bertrand Pellegrin is a global retail and brand development consultant specializing in strategic positioning, customer insight, and creative direction for a broad range of projects in experience retail. Previously he was a senior retail strategist with Gensler Worldwide. His extensive experience in Asia includes posts as the Asia-Pacific director of marketing for the luxury department store Lane Crawford (Hong Kong) Ltd. He has also provided his expertise as a brand development consultant for Louis Vuitton (LVMH), Gucci, and Lotte Department Stores in Korea, among others. Mr. Pellegrin is also a veteran of U.S. network television, producing and directing numerous award-winning news, documentary, and entertainment programs for which he has received over fifteen awards including three Emmy Awards for excellence.
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Details
- Seller
- Bonita (US)
- Seller's Inventory #
- 1581156634.G
- Title
- Branding the Man: Why Men Are the Next Frontier in Fashion Retail
- Author
- Pellegrin, Bertrand
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 1581156634
- ISBN 13
- 9781581156638
- Publisher
- Allworth Press
- Place of Publication
- New York
- This edition first published
- 2009-08-25