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Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line

Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line

Building Reputational Capital: Strategies for Integrity and Fair Play that
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Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line

by Kevin T. Jackson

  • Used
  • Hardcover
Condition
Used:Good
ISBN 10
0195161386
ISBN 13
9780195161380
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About This Item

Oxford University Press, USA, 2004-04-08. Hardcover. Used:Good.

Synopsis

In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to takingthe high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked inconventional analyses of financial statements...

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Details

Bookseller
Ergodebooks US (US)
Bookseller's Inventory #
DADAX0195161386
Title
Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line
Author
Kevin T. Jackson
Format/Binding
Hardcover
Book Condition
Used:Good
Quantity Available
1
ISBN 10
0195161386
ISBN 13
9780195161380
Publisher
Oxford University Press, USA
Place of Publication
Ny
Date Published
2004-04-08

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Ergodebooks

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HOUSTON, Texas

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