Buyology [Buy-ology] [How Everything We Believe about Why We Buy is Wrong]. by Lindstrom, Martin - 2008

London: Random House Business Books, 2008. Paperback octavo, very good condition, pages lightly toned as common, minor edgewear corners. 240 pp. Martin Lindstrom describes the gulf between what we believe influences us and what actually does. He set up a highly ambitious research project that employed the very latest in brain-scanning technology, and called on the services of 2000 volunteers. This book shares this research, revealing for the first time what we think when we see an advert, hear a marketing slogan, taste two rival brands of drink, or watch a program sponsored by a major company.