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The Case For Advertising: Highlights of the Industry Presentation to the Federal Trade Commission.

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The Case For Advertising: Highlights of the Industry Presentation to the Federal Trade Commission.

by Moskin, J. Robert (edited by)

  • Used
  • Paperback
  • first
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About This Item

American Association of Advertising Agencies, New York, 1973. Softcover, stiff card wraps, 8 x 5 1/2 inches, 95 pp., index. Good plus. Contents: Advertising and the Nation's Growth; Freedom and Regulation; Advertising and the Freedom of the Press; Individual Freedom of Choice; Solving the Customer's Problem; The Power of Words; To Persuade or to Manipulate; The Child and the Commercial; New Products, New Ideas; The Business of Advertising; The Effects of Advertising; Keeping It Clean; The Future - A Direction. (3214031). F. Soft cover.

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Details

Bookseller
Boojum and Snark Books US (US)
Bookseller's Inventory #
2298
Title
The Case For Advertising: Highlights of the Industry Presentation to the Federal Trade Commission.
Author
Moskin, J. Robert (edited by)
Format/Binding
Paperback
Book Condition
Used
Edition
F
Publisher
American Association of Advertising Agencies, New York, 1973.
Keywords
ADVERTISING INDUSTRY, FEDERAL TRADE COMMISSION, UNITED STATES, ECONOMICS, COMMUNICATION, MASS MEDIA, NEWSPAPERS, MAGAZINES, TELEVISION, RADIO, CONSUMERS, COMMERCIALS HISTORY

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Boojum and Snark Books

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About the Seller

Boojum and Snark Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2003
Kanab, Utah

About Boojum and Snark Books

General antiquarian and out-of-print books. Specializing in medicine, history of medicine, science, technology and technical books.

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