The Case For Advertising: Highlights of the Industry Presentation to the Federal Trade Commission.
by Moskin, J. Robert (edited by)
- Used
- Paperback
- first
- Condition
- See description
- Seller
-
Kanab, Utah, United States
Payment Methods Accepted
About This Item
American Association of Advertising Agencies, New York, 1973. Softcover, stiff card wraps, 8 x 5 1/2 inches, 95 pp., index. Good plus. Contents: Advertising and the Nation's Growth; Freedom and Regulation; Advertising and the Freedom of the Press; Individual Freedom of Choice; Solving the Customer's Problem; The Power of Words; To Persuade or to Manipulate; The Child and the Commercial; New Products, New Ideas; The Business of Advertising; The Effects of Advertising; Keeping It Clean; The Future - A Direction. (3214031). F. Soft cover.
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Details
- Bookseller
- Boojum and Snark Books (US)
- Bookseller's Inventory #
- 2298
- Title
- The Case For Advertising: Highlights of the Industry Presentation to the Federal Trade Commission.
- Author
- Moskin, J. Robert (edited by)
- Format/Binding
- Paperback
- Book Condition
- Used
- Edition
- F
- Publisher
- American Association of Advertising Agencies, New York, 1973.
- Keywords
- ADVERTISING INDUSTRY, FEDERAL TRADE COMMISSION, UNITED STATES, ECONOMICS, COMMUNICATION, MASS MEDIA, NEWSPAPERS, MAGAZINES, TELEVISION, RADIO, CONSUMERS, COMMERCIALS HISTORY
Terms of Sale
Boojum and Snark Books
Books returnable within two weeks of receipt if not as described and if returned in the same condition in which they were sent. Ask for return authorization before returning. Call or email to hold.
About the Seller
Boojum and Snark Books
Biblio member since 2003
Kanab, Utah
About Boojum and Snark Books
General antiquarian and out-of-print books. Specializing in medicine, history of medicine, science, technology and technical books.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...