Contagious How to Build Word of Mouth in the Digital Age : How to Build Word of Mouth in the Digital Age
by Jonah Berger
- Used
- Paperback
- Condition
- Good Condition
- ISBN 10
- 1471111709
- ISBN 13
- 9781471111709
- Seller
-
Bowral, New South Wales, Australia
Payment Methods Accepted
About This Item
Simon & Schuster, Great Britain, 2014. Softcover. Good Condition. Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how. 244 pages. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business,Finance,Economics; Business, Finance & Marketing; ISBN/EAN: 9781471111709. Inventory No: 262913.. 9781471111709
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Details
- Bookseller
- leura books (AU)
- Bookseller's Inventory #
- 262913
- Title
- Contagious How to Build Word of Mouth in the Digital Age : How to Build Word of Mouth in the Digital Age
- Author
- Jonah Berger
- Format/Binding
- Softcover
- Book Condition
- Used - Good Condition
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 1471111709
- ISBN 13
- 9781471111709
- Publisher
- Simon & Schuster
- Place of Publication
- Great Britain
- Date Published
- 2014
- Keywords
- BZDB43 Business,Finance,Economics; Business, Finance & Marketing; Unbranded EAN: 9781471111709 Jonah Berger Contagious How to Build Word of Mouth in the Digital Age : How to Build Word of Mouth in the Digital Age
- Bookseller catalogs
- Business,Finance,Economics;
Terms of Sale
leura books
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About the Seller
leura books
Biblio member since 2003
Bowral, New South Wales
About leura books
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