Contagious: How to Build Word of Mouth in the Digital Age
by Berger, Jonah
- Used
- Condition
- UsedGood
- ISBN 10
- 1471111709
- ISBN 13
- 9781471111709
- Seller
-
Interlochen, Michigan, United States
Payment Methods Accepted
About This Item
Synopsis
New York Times bestseller W hat makes things popular? If you said advertising, think again. People donâÈçt listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. HeâÈçs studied why New York Times articles make the paperâÈçs own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If youâÈçve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spreadâÈ'for designing messages, advertisements, and information that people will share. Whether youâÈçre a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
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Details
- Bookseller
- Blue Vase Books LLC (US)
- Bookseller's Inventory #
- 31URM800BX87_ns
- Title
- Contagious: How to Build Word of Mouth in the Digital Age
- Author
- Berger, Jonah
- Book Condition
- UsedGood
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 1471111709
- ISBN 13
- 9781471111709
- Publisher
- Simon & Schuster
- This edition first published
- 2014-01
Terms of Sale
Blue Vase Books LLC
We will accept returns for any reason within 30 days of original purchase date. Items that are no longer needed or wanted can be returned to us within the 30 day period. Upon receipt and inspection of the item, a refund will be granted.
About the Seller
Blue Vase Books LLC
About Blue Vase Books LLC
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