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Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage

Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage

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Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage

by Husted, Bryan W.; Allen, David Bruce

  • Used
  • Very Good
  • Paperback
Condition
Very Good
ISBN 10
0521149630
ISBN 13
9780521149631
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About This Item

Cambridge University Press, 2010. Paperback. Very Good. Texte Français. Couverture Souple. État D'usage: Comme Neuf. Can Good-Will Be Good Business? Firms Are Increasingly Called Upon To Address Matters Such As Poverty And Human Rights Violations. The Demand For Corporate Social Responsibility (Csr) Is Directed Mainly At Top Management In Multinational Corporations Who Are Reminded That, In Addition To Helping To Make The World A Better Place, Their Commitment To Social Action Will Be Rewarded By Lasting Customer Loyalty And Profits. But Is It True That Firms That Engage In Social Action Will Be Rewarded With A Good Name, Competitive Advantage, Superior Profits And Corporate Sustainability? What If It Is True For Some Firms And Not For Others? This Book Addresses These And Other Questions By Explaining The How And Why Of Creating Value And Competitive Advantage Through Corporate Social Action. It Shows How And When Firms Can Develop Successful Corporate Social Strategies That Establish Strong Commitments To Shareholders, Employees And Other Stakeholders.

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Details

Bookseller
Livres Norrois US (US)
Bookseller's Inventory #
129380
Title
Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage
Author
Husted, Bryan W.; Allen, David Bruce
Format/Binding
Paperback
Book Condition
Used - Very Good
Quantity Available
1
ISBN 10
0521149630
ISBN 13
9780521149631
Publisher
Cambridge University Press
Date Published
2010
Pages
362
Bookseller catalogs
English books;

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About the Seller

Livres Norrois

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2003
Richford, Vermont

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