Cradle to Cradle (Patterns of Life)
by Braungart, Michael, McDonough, William
- New
- Paperback
- Condition
- New
- ISBN 10
- 1784873659
- ISBN 13
- 9781784873653
- Seller
-
New Delhi, India
200 Copies Available from This Seller
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About This Item
Random House Uk. Paperback. New.
Synopsis
“Reduce, reuse, recycle” urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, “cradle to grave” manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, “waste equals food” is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as “biological nutrients” that safely re-enter the environment or as “technical nutrients” that circulate within closed-loop industrial cycles, without being “downcycled” into low-grade uses (as most “recyclables” now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.
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Details
- Bookseller
- Sanctum Books
(IN)
- Bookseller's Inventory #
- Prakash-9781784873653
- Title
- Cradle to Cradle (Patterns of Life)
- Author
- Braungart, Michael, McDonough, William
- Format/Binding
- Paperback
- Book Condition
- New New
- Quantity Available
- 200
- ISBN 10
- 1784873659
- ISBN 13
- 9781784873653
- Publisher
- Random House Uk
- Keywords
- Cradle to Cradle (Patterns of Life)Braungart, Michael, McDonough, William
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About the Seller
Sanctum Books
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New Delhi
About Sanctum Books
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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