Crystallizing Public Opinion
by Bernays, Edward L
- Used
- good
- Hardcover
- first
- Condition
- Good
- Seller
-
Ladysmith, British Columbia, Canada
Payment Methods Accepted
About This Item
New York: Boni and Liveright. Good. 1923. First Edition. Hardcover. "Sets down the broad principles that govern the new profession of public relations counsel. This profession in a few years has developed from the status of circus agent to what is obviously an important position in the conduct of the world's affairs." - Foreword. Bernays was a nephew of Sigmund Freud and in recent years has come to be known as 'The Father of Spin'. In his 1965 autobiography, 'Biography of an Idea', Bernays wrote "Goebbels [...] was using my book Crystallizing Public Opinion as a basis for his destructive campaign against the Jews of Germany. This shocked me." viii, [3], 12-218 pp. Sections include: Scope and Functions; The Group and Herd; Technique and Method; Ethical Relations. Prior owner's signature upon front free endpaper otherwise contents unmarked. Somewhat above-average wear and spotting to original navy cloth. Rubbing to gilt lettering upon backstrip which bears faint writing near bottom. Binding intact. Includes replica second edition dust jacket. A sound and rare first edition example of this public relations classic. Cole p.27, Larson 6, Lasswell Casey & Smith p.32; 8vo - over 7¾" - 9¾" tall; Public Relations History Founder Propaganda Herd Group Maniuplation Control Politics Spin Politics Marketing .
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Details
- Bookseller
- RareNonFiction.com (CA)
- Bookseller's Inventory #
- 227a7944
- Title
- Crystallizing Public Opinion
- Author
- Bernays, Edward L
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- Edition
- First Edition
- Publisher
- Boni and Liveright
- Place of Publication
- New York
- Date Published
- 1923
- Keywords
- Public Relations, Public Relations - history, Edward L. Bernays, Propaganda, Herd Mentality, Spin Control, Marketing, Thought Control, Brainwashing
- Bookseller catalogs
- Conspiracy; Psychology; News Media;
Terms of Sale
RareNonFiction.com
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About the Seller
RareNonFiction.com
Biblio member since 2003
Ladysmith, British Columbia
About RareNonFiction.com
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Glossary
Some terminology that may be used in this description includes:
- Rubbing
- Abrasion or wear to the surface. Usually used in reference to a book's boards or dust-jacket.
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- Gilt
- The decorative application of gold or gold coloring to a portion of a book on the spine, edges of the text block, or an inlay in...
- Cloth
- "Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...