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Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond

Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond

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Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond

by Seybold, Patricia B., and Marshak, Ronni T

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Condition
very good, very good
ISBN 10
0812930371
ISBN 13
9780812930375
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About This Item

New York: Times Business, 1998. Third Printing. very good, very good. 360, illus., index. Consultant Patricia Seybold cites real-world e-commerce successes--including American Airlines, Amazon, and Cisco Systems--and advises companies to steer their online ventures toward customer needs. Drawing on case studies of companies and organizations as diverse as Boeing, Babson College, National Semiconductor, Hertz, PhotoDisc, and Wells Fargo, Seybold identifies what makes e-commerce work successfully. She argues that any e-commerce initiative has to begin with the customer.

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Details

Bookseller
Ground Zero Books US (US)
Bookseller's Inventory #
41436
Title
Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond
Author
Seybold, Patricia B., and Marshak, Ronni T
Book Condition
Used - very good, very good
Quantity Available
1
Edition
Third Printing
Binding
Hardcover
ISBN 10
0812930371
ISBN 13
9780812930375
Publisher
Times Business
Place of Publication
New York
Date Published
1998
Keywords
PhotoDisc, Cisco Systems, American Airlines, Bell Atlantic, Boeing, Dell Computer, OnStar, Wells Fargo, E-Commerce

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Ground Zero Books

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