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Ac/dc: The Savage Tale of the First Standards War

Ac/dc: The Savage Tale of the First Standards War

Ac/dc: The Savage Tale of the First Standards War

Ac/dc: The Savage Tale of the First Standards War

by Tom McNichol

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  • Hardcover
Condition
New
ISBN 10
0787982679
ISBN 13
9780787982676
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About This Item

Hardback. New. This is the story of how Thomas Edison bet wrong in the fierce war between supporters of alternating current (AC) and direct current (DC). The savagery of this electrical battle can be hardly imagined today. AC/DC is an object lesson in bad business strategy and poor decision making.

Synopsis

AC/DC tells the little-known story of how Thomas Edison wrongly bet in the fierce war between supporters of alternating current and direct current. The savagery of this electrical battle can hardly be imagined today. The showdown between AC and DC began as a rather straightforward conflict between technical standards, a battle of competing methods to deliver essentially the same product, electricity. But the skirmish soon metastasized into something bigger and darker. In the AC/DC battle, the worst aspects of human nature somehow got caught up in the wires; a silent, deadly flow of arrogance, vanity, and cruelty. Following the path of least resistance, the war of currents soon settled around that most primal of human emotions: fear. AC/DC serves as an object lesson in bad business strategy and poor decision making. Edison's inability to see his mistake was a key factor in his loss of control over the ?operating system? for his future inventions?not to mention the co...

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
B9780787982676
Title
Ac/dc: The Savage Tale of the First Standards War
Author
Tom McNichol
Format/Binding
Hardback
Book Condition
New
Quantity Available
10
Binding
Hardcover
ISBN 10
0787982679
ISBN 13
9780787982676
Publisher
Jossey-Bass
Place of Publication
U.s.a.
This edition first published
September 18, 2006

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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