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Driven: Inside BMW, the Most Admired Car Company in the World

Driven: Inside BMW, the Most Admired Car Company in the World

Driven: Inside BMW, the Most Admired Car Company in the World
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Driven: Inside BMW, the Most Admired Car Company in the World

by Kiley, David

  • Used
Condition
UsedVeryGood
ISBN 10
0471269204
ISBN 13
9780471269205
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About This Item

UsedVeryGood.

Synopsis

An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it. BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first ti...

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Details

Bookseller
Goodwill US (US)
Bookseller's Inventory #
2Y6RVK0042FJ_ns
Title
Driven: Inside BMW, the Most Admired Car Company in the World
Author
Kiley, David
Book Condition
UsedVeryGood
Quantity Available
1
Binding
Hardcover
ISBN 10
0471269204
ISBN 13
9780471269205
Publisher
Wiley
Place of Publication
Hoboken, Nj
This edition first published
April 2, 2004

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About the Seller

Goodwill

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2021
Brooklyn Park, Minnesota

About Goodwill

The mission of Goodwill Easter-Seals Minnesota is to assist people with barriers to education, employment and independence in achieving their goals. We envision strong communities where all people are economically self-sufficient.More than a store...we prepare people for work.
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