E-commerce 2016: Business, Technology, Society
by Laudon, Kenneth C./ Traver, Carol
- New
- Hardcover
- Condition
- New
- ISBN 10
- 0133938956
- ISBN 13
- 9780133938951
- Seller
-
Exeter, Devon, United Kingdom
Payment Methods Accepted
About This Item
Synopsis
For undergraduate and graduate courses in business.Understanding The Vast And Expanding Field of E-CommerceLaudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios.In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
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Details
- Bookseller
- Revaluation Books (GB)
- Bookseller's Inventory #
- 1-0133938956
- Title
- E-commerce 2016: Business, Technology, Society
- Author
- Laudon, Kenneth C./ Traver, Carol
- Format/Binding
- Hardcover
- Book Condition
- New New
- Quantity Available
- 1
- ISBN 10
- 0133938956
- ISBN 13
- 9780133938951
- Publisher
- Pearson College Div
- Date Published
- 2016
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Revaluation Books
About the Seller
Revaluation Books
About Revaluation Books
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...