Wiley & Sons, Incorporated, John, 2011. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

E-mail seems like a terrific marketing tool -- until you think about all that spam clogging up your own inbox. But of course YOUR message isn't spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You'll be able to: Combine e-mail with other marketing media Develop a winning strategy, build a quality e-mail list, and find success Comply with anti-spam laws Set reasonable objectives Decide whether to use an e-mail service provider Brand your e-mails Build relationships with your customers Increase your "open" rate and find out who's actually opening your e-mails Use e-mail to improve search engine optimization And if you're not a bona fide, pocket-protector-carrying geek, this book is perfect. It's written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.

Reviews

(Log in or Create an Account first!)

Details

Bookseller: ThriftBooks (US)
Bookseller's Inventory #: G0470947675I3N00
Title: E-Mail Marketing for Dummies
Author: John Arnold
Format/Binding: Paperback
Book Condition: Used - Good
Quantity Available: 1
ISBN 10: 0470947675
ISBN 13: 9780470947678
Publisher: Wiley & Sons, Incorporated, John
Date Published: 2011

Terms of Sale

ThriftBooks

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

ThriftBooks

This seller has earned a 4 of 5 Stars rating from Biblio customers.

Biblio member since 2018

Seattle, Washington

Ask Seller a Question

About ThriftBooks

From the largest selection of used titles, we put quality, affordable books into the hands of readers

Glossary

Glossary

Some terminology that may be used in this description includes:

Spine: The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
Jacket: Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...