Effective Written Communications" -- Disneyland Employee Training Handbook

[Anaheim, California]: Disney University, 1980. Very good. Remains from previous adhesive label to first leaf verso.. A scarce monograph privately printed by Disney c.1980 for its employees, outlining effective written communications techniques for public-facing and professional discourse. Includes examples of effective and ineffective letters and memos, mostly dealing with guest services, as well as examples of redundant language, commonly misused words, and directions for "making correspondence attractive" (e.g. use appropriate letterhead, keep computer/typewriter in good condition, etc.). Warns against "word pollution" and offers a section titled "How to Win at Wordmanship" which provides a list of buzzwords that can be combined in endless combinations (e.g. "integrated management concept", "responsive logistical programming", etc.). A tangible example of Disney's ruthless managerial prowess c.1980 and beyond.
Single vol. (11" by 8.5"), ff. 78, bound in original comb binding, original illus. wrps. Some occasional contemporary highlighting and pencil annotations. Disney University is "the global training program for employees of the parks and experiences divisions at The Walt Disney Company also known as Cast Members" (Wikipedia).