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Emotional Branding : The New Paradigm for Connecting Brands to People

Emotional Branding : The New Paradigm for Connecting Brands to People

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Emotional Branding : The New Paradigm for Connecting Brands to People

by Gobe, Marc

  • Used
Condition
Used - Very Good
ISBN 10
1581156723
ISBN 13
9781581156720
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About This Item

Skyhorse Publishing Company, Incorporated. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Synopsis

Marc Gobé is the co-founder and former CEO of Desgrippes Gobé, one of the top 10 branding firms in the world. He is now the President of Emotional Branding LLC, a NY-based experiemental think tank and consulting firm. Designer, photographer, filmmaker, respected author, and sought after public speaker, Gobé focuses on connecting brands emotionally with people in a positive way. Marc Gobé has received numerous design awards from publications and institutions including ID magazine, Interiors , Graphis , VM+SD , the Brand Design Association, the Art Directors Club, and Clio. He is a member of the exclusive world-class network of Vantage Marketplace LLC, a subsidiary of Goldman Sachs. Marc has been profiled in and has written articles for most leading international media brands in North and South America, Europe, and Asia. He is a regular design columnist on BusinessWeek.com. Gobé is the author of three previous books with Allworth Press, Emotional Branding (2001), Citizen Brand (2002), and Brandjam (2007) .

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Details

Bookseller
Better World Books Ltd GB (GB)
Bookseller's Inventory #
4955400-6
Title
Emotional Branding : The New Paradigm for Connecting Brands to People
Author
Gobe, Marc
Book Condition
Used - Very Good
Quantity Available
2
Binding
Paperback
ISBN 10
1581156723
ISBN 13
9781581156720
Publisher
Skyhorse Publishing Company, Incorporated
This edition first published
2010-02-09

Terms of Sale

Better World Books Ltd

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About the Seller

Better World Books Ltd

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2009
Dunfermline, Fife

About Better World Books Ltd

Better World Books generates funding for literacy charities through the sales of second-hand books. Our current partner charities in the UK are READ International, the National Literacy Trust, Room to Read. (Registered Charities no. 1128534, no. 1116260 and no. 1125803 and the National Adult Literacy Agency. Much of our stock is ex-library due to our close relationships with UK libraries. We offer a service that helps them keep their unwanted books out of landfill. All ex-library books will be marked as such in their individual listings. 99% of orders are dispatched within 24 hours and we offer a 100% money back guarantee if you are not completely satisfied.

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