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The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop ... Nurture Customer Loyalty and Drive Growth
by Allen, Judy
- New
- Hardcover
- Condition
- New
- ISBN 10
- 0470838485
- ISBN 13
- 9780470838488
- Seller
-
San Diego, California, United States
Payment Methods Accepted
About This Item
Synopsis
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry and media buzz is fierce. Staged effectively, business functions can contribute to a company's success, standing, profitability and business development. But corporate events and business entertaining can also seriously damage a company's image and put the company and its management in potentially high-risk situations if not handled carefully, professionally, and appropriately. Corporate boards and chief executives are now seeing how company scandals played out in the headlines can estrange customers, sink stock prices, and end careers in a matter of minutes. And many of the transgressions that have been made public have been linked to corporate events and business entertaining. The Executive's Guide to Corporate Events and Business Entertaining provides executives with all the information they need before they plan, host, sponsor, or attend corporate events. It gives rising and established executives the tools they need to move ahead with confidence in planning their next company function.The EPUB format of this title may not be compatible for use on all handheld devices.
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Details
- Bookseller
- GridFreed LLC
(US)
- Bookseller's Inventory #
- Q-0470838485
- Title
- The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop ... Nurture Customer Loyalty and Drive Growth
- Author
- Allen, Judy
- Format/Binding
- Hardcover
- Book Condition
- New
- Quantity Available
- 1
- ISBN 10
- 0470838485
- ISBN 13
- 9780470838488
- Publisher
- Wiley
- Place of Publication
- Toronto, On, Canada
- Date Published
- 2006-12-22
Terms of Sale
GridFreed LLC
About the Seller
GridFreed LLC
About GridFreed LLC
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...