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Focus Groups Supporting Effective Product Developement

Focus Groups Supporting Effective Product Developement

Focus Groups Supporting Effective Product Developement
Stock Photo: Cover May Be Different

Focus Groups Supporting Effective Product Developement

by Joe Langford; Deana McDonagh

  • Used
  • very good
Condition
very good
ISBN 10
0415262089
ISBN 13
9780415262088
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About This Item

Has one minor stain on one page, otherwise clean. Wears on the cover. Shipping from Japan via registered mail.


The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited.
While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.

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Details

Bookseller
Wunderkammer Japan JP (JP)
Bookseller's Inventory #
181030c
Title
Focus Groups Supporting Effective Product Developement
Author
Joe Langford; Deana McDonagh
Book Condition
Used - very good
Quantity Available
1
Binding
Paperback
ISBN 10
0415262089
ISBN 13
9780415262088
Publisher
CRC
Place of Publication
London, England
Date Published
November 14, 2002
Bookseller catalogs
English language books; Business;

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About the Seller

Wunderkammer Japan

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