Global Brands: The Evolution of Multinationals in Alcoholic Beverages
by Teresa da Silva Lopes
- New
- Hardcover
- Condition
- New
- ISBN 10
- 0521833973
- ISBN 13
- 9780521833974
- Seller
-
Southport, Merseyside, United Kingdom
5 Copies Available from This Seller
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About This Item
Hardback. New. Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms.
Synopsis
Includes bibliographical references and index.
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Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- A9780521833974
- Title
- Global Brands: The Evolution of Multinationals in Alcoholic Beverages
- Author
- Teresa da Silva Lopes
- Format/Binding
- Hardback
- Book Condition
- New
- Quantity Available
- 5
- Binding
- Hardcover
- ISBN 10
- 0521833973
- ISBN 13
- 9780521833974
- Publisher
- Cambridge University Press
- Place of Publication
- New York, Ny
- This edition first published
- October 31, 2007
Terms of Sale
The Saint Bookstore
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About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...