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Global Brands: The Evolution of Multinationals in Alcoholic Beverages

Global Brands: The Evolution of Multinationals in Alcoholic Beverages

Global Brands: The Evolution of Multinationals in Alcoholic Beverages

Global Brands: The Evolution of Multinationals in Alcoholic Beverages

by Teresa da Silva Lopes

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  • Hardcover
Condition
New
ISBN 10
0521833973
ISBN 13
9780521833974
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About This Item

Hardback. New. Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms.

Synopsis

Includes bibliographical references and index.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780521833974
Title
Global Brands: The Evolution of Multinationals in Alcoholic Beverages
Author
Teresa da Silva Lopes
Format/Binding
Hardback
Book Condition
New
Quantity Available
5
Binding
Hardcover
ISBN 10
0521833973
ISBN 13
9780521833974
Publisher
Cambridge University Press
Place of Publication
New York, Ny
This edition first published
October 31, 2007

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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