Guerrilla Marketing : Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
by Jay Conrad Levinson
- Used
- Very Good
- Paperback
- Condition
- Very Good
- ISBN 10
- 0618785914
- ISBN 13
- 9780618785919
- Seller
-
Seattle, Washington, United States
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About This Item
Synopsis
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.
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Details
- Bookseller
- ThriftBooks (US)
- Bookseller's Inventory #
- G0618785914I4N00
- Title
- Guerrilla Marketing : Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
- Author
- Jay Conrad Levinson
- Format/Binding
- Paperback
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- ISBN 10
- 0618785914
- ISBN 13
- 9780618785919
- Publisher
- Houghton Mifflin Harcourt Publishing Company
- Place of Publication
- Wilmington, Massachusetts, U.s.a.
- Date Published
- 2007
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- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...