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Guerrilla Marketing

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Guerrilla Marketing

by Levinson, Jay Conrad

  • Used
  • Very Good
  • Paperback
Condition
Very Good
ISBN 10
0395383145
ISBN 13
9780395383148
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Concord, California, United States
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About This Item

New York, NY, U.S.A. : Houghton Mifflin Company, 1984, 1984. Paperback. Very Good. Octavo, softcover, near fine in red, brown and gray decorative wraps. Gift quality. New Strategies, Tactics, and Weapons for Winning Big Profits (Guerrilla Marketing Ser. ) for small business. 226 pp. including index. More than a book, a game plan to cut your costs, increase your profits, and give you the winning edge.

Synopsis

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.

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Details

Bookseller
bookwitch US (US)
Bookseller's Inventory #
39708a
Title
Guerrilla Marketing
Author
Levinson, Jay Conrad
Format/Binding
Paperback
Book Condition
Used - Very Good
Quantity Available
1
ISBN 10
0395383145
ISBN 13
9780395383148
Publisher
New York, NY, U.S.A. : Houghton Mifflin Company, 1984
Place of Publication
New York, Ny, U.s.a.
Date Published
1984

Terms of Sale

bookwitch

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About the Seller

bookwitch

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2006
Concord, California

About bookwitch

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Glossary

Some terminology that may be used in this description includes:

Fine
A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
Octavo
Another of the terms referring to page or book size, octavo refers to a standard printer's sheet folded four times, producing...

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