Guerrilla marketing

US: Houghton Mifflin, 1998. Paperback. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. The Book that Started the Guerrilla Marketing Revolution-Expanded and Completely Revised for the Twenty-First Century When Guerrilla Marketing was first published in 1983, Jay Levinson was considered a pioneer with his innovative, take-no-prisoners approach to marketing for the small- and medium-size-business owner. Nearly twenty years and 400,000 copies later, Guerrilla Marketing is now considered the bible of marketing and entrepreneurial advice. Filled with hundreds of solid marketing weapons and invaluable business advice for today's marketplace, this completely revised and expanded edition identifies: * the fastest-growing markets for the twenty-first century, with tips on how to reach them * unique strategies for cooperative fusion marketing with other businesses * the latest programs for freelance employees and telecommuters * up-to-date information on the Internet and other technologies that aid the guerrilla in targeting and growing a business * management lessons for the twenty-first-century entrepreneur.