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Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business

Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business

Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business
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Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business

by Levinson, Jay Conrad

  • Used
Condition
Used - Very Good
ISBN 10
0395906253
ISBN 13
9780395906255
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About This Item

Houghton Mifflin Harcourt Publishing Company. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.

Synopsis

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.

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Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
4973677-6
Title
Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business
Author
Levinson, Jay Conrad
Book Condition
Used - Very Good
Quantity Available
1
Binding
Trade Paper
ISBN 10
0395906253
ISBN 13
9780395906255
Publisher
Houghton Mifflin Harcourt Publishing Company
Place of Publication
Boston
This edition first published
1998-10-21

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