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Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business

Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business

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Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business

by Levinson, Jay Conrad

  • Used
  • Very Good
  • Paperback
Condition
Very Good
ISBN 10
0395906253
ISBN 13
9780395906255
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About This Item

Paperback. Very Good.

Synopsis

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.

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Details

Bookseller
World of Books Ltd GB (GB)
Bookseller's Inventory #
GOR002817946
Title
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
Author
Levinson, Jay Conrad
Format/Binding
Paperback
Book Condition
Used - Very Good
Quantity Available
2
ISBN 10
0395906253
ISBN 13
9780395906255
Publisher
Houghton Mifflin Harcourt
Place of Publication
Boston
This edition first published
1998-10-21

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GORING BY SEA, West Sussex

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