Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
by Conrad Levinson, Jay
- Used
- Paperback
- Condition
- VG/n/a
- ISBN 10
- 0395644968
- ISBN 13
- 9780395644966
- Seller
-
London, Ontario, Canada
Payment Methods Accepted
About This Item
Synopsis
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.
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Details
- Bookseller
- Nastasi & Associates (CA)
- Bookseller's Inventory #
- an1030
- Title
- Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business
- Author
- Conrad Levinson, Jay
- Format/Binding
- Paperback
- Book Condition
- Used - VG
- Jacket Condition
- n/a
- Quantity Available
- 1
- ISBN 10
- 0395644968
- ISBN 13
- 9780395644966
- Publisher
- Houghton Mifflin (P)
- Place of Publication
- USA
- Date Published
- 1993
- Keywords
- marketing, small business management, Advertising
Terms of Sale
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About the Seller
Nastasi & Associates
About Nastasi & Associates
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- Shelf Wear
- Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...
- Crisp
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