Hail to the Candidate: Presidential Campaigns from Banners to Broadcasts by Melder, Keith E - 1992

Washington D.C.: Smithsonian Institution Press, 1992. xii, 212 pages, illustrations (some colour); 29 cm. Near fine. Firm binding, clean inside copy. Age toning. OVERSIZE! No priority/international, except by special arrangement. Profusely illustrated. "From the age of Washington on, voting our presidents in has been a quintessential American ritual. Hail to the Candidate details two hundred years of presidential campaigns, a tradition one observer has called the 'longest folk festival in the world.' As a chronicle of the changing character of American electioneering, the book captures the intensity and popularity of campaigns past and displays the array of devices candidates have used to project a positive image." - Publisher. CONTENTS: Introduction. Hurrah for the campaign!; Imagery of campaigning and campaign devices; Origins: Emblems of honor and glory; Mobilizing the multitudes; Partisan campaigning, 1860-1896; Personal campaigning; Rally 'round the candidate; Be a party girl: Campaign appeals to women, by Edith P. Mayo; TV and the Ike age, by William L. Bird, Jr.. Paperback. Very Good. 4to.