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Herd : How to Change Mass Behaviour by Harnessing Our True Nature
by Earls, Mark
- Used
- Condition
- Used - Very Good
- ISBN 10
- 0470060360
- ISBN 13
- 9780470060360
- Seller
-
Dunfermline, Fife, United Kingdom
Payment Methods Accepted
About This Item
Wiley & Sons, Incorporated, John. Used - Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
Synopsis
"...fascinating. Like Malcolm Gladwell on speed." --THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". --Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." --Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.The EPUB format of this title may not be compatible for use on all handheld devices.
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Details
- Bookseller
- Better World Books Ltd
(GB)
- Bookseller's Inventory #
- GRP82747261
- Title
- Herd : How to Change Mass Behaviour by Harnessing Our True Nature
- Author
- Earls, Mark
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- Binding
- Unknown
- ISBN 10
- 0470060360
- ISBN 13
- 9780470060360
- Publisher
- Wiley & Sons, Incorporated, John
- Place of Publication
- West Sussex, England
- This edition first published
- April 6, 2007
Terms of Sale
Better World Books Ltd
30 day return guarantee, with full refund including shipping cost for up to 30 days after delivery if an item arrives misdescribed or damaged. Please keep in mind that because we deal mostly in used books, any extra components, such as CDs or access codes, are usually not included. CDs: If the book does include a CD, it will be noted in the book's description ("With CD!"). Otherwise, there is no CD included, even if the term is used in the book's title. Access Codes: Unless the book is described as "New," please assume that the book does *not* have an access code.
About the Seller
Better World Books Ltd
Biblio member since 2009
Dunfermline, Fife
About Better World Books Ltd
Better World Books generates funding for literacy charities through the sales of second-hand books. Our current partner charities in the UK are READ International, the National Literacy Trust, Room to Read. (Registered Charities no. 1128534, no. 1116260 and no. 1125803 and the National Adult Literacy Agency. Much of our stock is ex-library due to our close relationships with UK libraries. We offer a service that helps them keep their unwanted books out of landfill. All ex-library books will be marked as such in their individual listings. 99% of orders are dispatched within 24 hours and we offer a 100% money back guarantee if you are not completely satisfied.
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