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How to Market Books

How to Market Books

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How to Market Books

by Alison Baverstock

  • New
  • Paperback
Condition
New
ISBN 10
1138597252
ISBN 13
9781138597259
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About This Item

Paperback / softback. New.

Synopsis

How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
B9781138597259
Title
How to Market Books
Author
Alison Baverstock
Format/Binding
Paperback / softback
Book Condition
New New
Quantity Available
1
Binding
Paperback
ISBN 10
1138597252
ISBN 13
9781138597259

Terms of Sale

The Saint Bookstore

Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.

About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

About The Saint Bookstore

The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.

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Some terminology that may be used in this description includes:

New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...

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