Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding
by Jack Mitchell
- Used
- Condition
- Used - Very Good
- ISBN 10
- 1401300340
- ISBN 13
- 9781401300340
- Seller
-
Waltham, Massachusetts, United States
Payment Methods Accepted
About This Item
Synopsis
HUG YOUR CUSTOMERS is about customer service and how Jack Mitchell has practiced it by extending “hugs” -- unexpected extras, from knowing each customers name, along with their family members and clothing preferences, to handing out free coffee and newspapers on the Greenwich commuter train platform to say thanks (and by extension “Shop at Mitchells”). Mitchell looks at sales as being about something other than the product. You’re not selling clothing, you’re selling the relationship. That’s why on Saturdays, many people come to Mitchells just to see what’s going on. In the summer, he’s giving away hot dogs. Any time a regular customer walks in, the sales staff knows his name, spouse’s and kids’ names, clothing preferences and last purchase.
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Details
- Bookseller
- More Than Words Inc. (US)
- Bookseller's Inventory #
- BOS-P-10j-01029
- Title
- Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding
- Author
- Jack Mitchell
- Book Condition
- Used - Very Good
- Binding
- Hardcover
- ISBN 10
- 1401300340
- ISBN 13
- 9781401300340
- Publisher
- Hachette Books
- Place of Publication
- New York
- This edition first published
- 2003-06
Terms of Sale
More Than Words Inc.
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.