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The Inmates Are Running the Asylum
by Cooper, Alan
- Used
- as new
- Hardcover
- first
- Condition
- As New/As New
- ISBN 10
- 0672316498
- ISBN 13
- 9780672316494
- Seller
-
Edmonton, Alberta, Canada
Payment Methods Accepted
About This Item
Sams, 1999. 1st Edition . Hardcover. As New/As New. Like New, May Have Minor Shelf Wear To Dust Jacket. - For More Information On Condition. Please See All Photos. The Inmates Are Running The Asylum Argues That, Despite Appearances, Business Executives Are Simply Not The Ones In Control Of The High-Tech Industry. They Have Inadvertently Put Programmers And Engineers In Charge, Leading To Products And Processes That Waste Huge Amounts Of Money, Squander Customer Loyalty, And Erode Competitive Advantage. They Have Let The Inmates Run The Asylum. Alan Cooper Offers A Provocative, Insightful And Entertaining Explanation Of How Talented People Continuously Design Bad Software-Based Products. More Importantly, He Uses His Own Work With Companies Big And Small To Show How To Harness Those Talents To Create Products That Will Both Thrill Their Users And Grow The Bottom Line.
Synopsis
Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars - everything - being automated and programmed by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these products easy to use. The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste money, squander customer loyalty, and erode competitive advantage. Business executives have let the inmates run the asylum! In his book The Inmates Are Running the Asylum Alan Cooper calls for revolution - we need technology to work in the same way average people think - we need to restore the sanity. He offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line.
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Details
- Bookseller
- Alright Bookstore
(CA)
- Bookseller's Inventory #
- 005268
- Title
- The Inmates Are Running the Asylum
- Author
- Cooper, Alan
- Format/Binding
- Hardcover
- Book Condition
- New As New
- Jacket Condition
- As New
- Quantity Available
- 1
- Edition
- 1st Edition
- ISBN 10
- 0672316498
- ISBN 13
- 9780672316494
- Publisher
- Sams
- Place of Publication
- Indianapolis, Indiana, U.s.a.
- Date Published
- 1999
- Pages
- 261
- Keywords
- Computer Science, Programming, Science, Technology, Business, Design, Computer Engineering, General
- Bookseller catalogs
- Technology - Computers;
- X weight
- 900 g
Terms of Sale
Alright Bookstore
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About the Seller
Alright Bookstore
Biblio member since 2022
Edmonton, Alberta
About Alright Bookstore
Welcome to Alright Bookstore, your online haven for a diverse selection of books, nestled in the heart of Edmonton, Alberta, Canada. As a small, internet-exclusive bookshop, we pride ourselves on our commitment to ensuring complete satisfaction with every purchase. Our friendly team is always on hand to respond to your queries about our stock. At Alright Bookstore, we don't just sell books, we strive to create a seamless and enjoyable book-buying experience for you. Your satisfaction is our guarantee.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Shelf Wear
- Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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