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Innovation in Marketing
by Peter Doyle
- New
- Paperback
- Condition
- New
- ISBN 10
- 0750641215
- ISBN 13
- 9780750641210
- Seller
-
Southport, Merseyside, United Kingdom
Payment Methods Accepted
About This Item
Paperback / softback. New. Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
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Details
- Bookseller
- The Saint Bookstore
(GB)
- Bookseller's Inventory #
- A9780750641210
- Title
- Innovation in Marketing
- Author
- Peter Doyle
- Format/Binding
- Paperback / softback
- Book Condition
- New
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 0750641215
- ISBN 13
- 9780750641210
- Publisher
- Routledge
- Place of Publication
- United Kingdom
- This edition first published
- 1998
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...