Integrated Advertising, Promotion and Marketing Communications (4th Edition)
by Clow, Kenneth E., Baack, Donald E
- Used
- Condition
- Used - Good
- ISBN 10
- 0136079423
- ISBN 13
- 9780136079422
- Seller
-
Frederick, Maryland, United States
Payment Methods Accepted
About This Item
Synopsis
For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
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Details
- Bookseller
- Wonder Book (US)
- Bookseller's Inventory #
- G10A-02661
- Title
- Integrated Advertising, Promotion and Marketing Communications (4th Edition)
- Author
- Clow, Kenneth E., Baack, Donald E
- Book Condition
- Used - Good
- Binding
- Paperback
- ISBN 10
- 0136079423
- ISBN 13
- 9780136079422
- Publisher
- Pearson College Div
- Place of Publication
- Upper Saddle River, Nj
- This edition first published
- 2009-01
Terms of Sale
Wonder Book
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