ISE Services Marketing: Integrating Customer Focus Across the Firm
by Valarie Zeithaml
- New
- Paperback
- Condition
- New
- ISBN 10
- 1266287159
- ISBN 13
- 9781266287152
- Seller
-
Southport, Merseyside, United Kingdom
10 Copies Available from This Seller
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About This Item
Paperback / softback. New. <p>Zeithaml/Bitner/Gremler, <i>Services Marketing</i> introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.  </p><p>⢠Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. </p><p>⢠New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing. </p><p>⢠New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. </p><p>⢠McGraw Hillâs Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development. </p>
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Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- A9781266287152
- Title
- ISE Services Marketing: Integrating Customer Focus Across the Firm
- Author
- Valarie Zeithaml
- Format/Binding
- Paperback / softback
- Book Condition
- New
- Quantity Available
- 10
- Binding
- Paperback
- ISBN 10
- 1266287159
- ISBN 13
- 9781266287152
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...