Skip to content

No image available

ISE Services Marketing: Integrating Customer Focus Across the Firm

No image available

ISE Services Marketing: Integrating Customer Focus Across the Firm

by Valarie Zeithaml

  • New
  • Paperback
Condition
New
ISBN 10
1266287159
ISBN 13
9781266287152
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Southport, Merseyside, United Kingdom
10 Copies Available from This Seller
(You can add more at checkout.)
Item Price
A$120.38
Or just A$108.34 with a
Bibliophiles Club Membership
A$19.33 Shipping to USA
Standard delivery: 14 to 21 days

More Shipping Options

Payment Methods Accepted

  • Visa
  • Mastercard
  • American Express
  • Discover
  • PayPal

About This Item

Paperback / softback. New. <p>Zeithaml/Bitner/Gremler, <i>Services Marketing</i> introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.   </p><p>• Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. </p><p>• New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing. </p><p>• New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. </p><p>• McGraw Hill’s Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development. </p>

Reviews

(Log in or Create an Account first!)

You’re rating the book as a work, not the seller or the specific copy you purchased!

Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9781266287152
Title
ISE Services Marketing: Integrating Customer Focus Across the Firm
Author
Valarie Zeithaml
Format/Binding
Paperback / softback
Book Condition
New
Quantity Available
10
Binding
Paperback
ISBN 10
1266287159
ISBN 13
9781266287152

Terms of Sale

The Saint Bookstore

Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.

About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

About The Saint Bookstore

The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.

Glossary

Some terminology that may be used in this description includes:

New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
tracking-