![Kellogg on Integrated Marketing](https://d3525k1ryd2155.cloudfront.net/h/657/859/1413859657.0.m.jpg)
![Kellogg on Integrated Marketing](https://d3525k1ryd2155.cloudfront.net/h/657/859/1413859657.0.m.jpg)
Kellogg on Integrated Marketing
by Dawn Iacobucci
- New
- Hardcover
- Condition
- New
- ISBN 10
- 0471204765
- ISBN 13
- 9780471204763
- Seller
-
Southport, Merseyside, United Kingdom
10 Copies Available from This Seller
(You can add more at checkout.)
Payment Methods Accepted
About This Item
Hardback. New. Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- The Saint Bookstore
(GB)
- Bookseller's Inventory #
- B9780471204763
- Title
- Kellogg on Integrated Marketing
- Author
- Dawn Iacobucci
- Format/Binding
- Hardback
- Book Condition
- New
- Quantity Available
- 10
- Binding
- Hardcover
- ISBN 10
- 0471204765
- ISBN 13
- 9780471204763
- Publisher
- Wiley
- Place of Publication
- Somerset, New Jersey, U.s.a.
- This edition first published
- 2002-08
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...