The Language of Trust : Selling Ideas in a World of Skeptics
by Michael Maslansky; Gary DeMoss; David Saylor; Scott West
- Used
- Very Good
- Hardcover
- Condition
- Very Good
- ISBN 10
- 0735204756
- ISBN 13
- 9780735204751
- Seller
-
Seattle, Washington, United States
3 Copies Available from This Seller
Payment Methods Accepted
About This Item
Synopsis
What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
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Details
- Bookseller
- ThriftBooks (US)
- Bookseller's Inventory #
- G0735204756I4N00
- Title
- The Language of Trust : Selling Ideas in a World of Skeptics
- Author
- Michael Maslansky; Gary DeMoss; David Saylor; Scott West
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Quantity Available
- 3
- ISBN 10
- 0735204756
- ISBN 13
- 9780735204751
- Publisher
- Penguin Publishing Group
- Place of Publication
- Ny
- Date Published
- 2010
Terms of Sale
ThriftBooks
About the Seller
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- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...