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The Language of Trust : Selling Ideas in a World of Skeptics

The Language of Trust : Selling Ideas in a World of Skeptics

The Language of Trust : Selling Ideas in a World of Skeptics

The Language of Trust : Selling Ideas in a World of Skeptics

by Michael Maslansky; Gary DeMoss; David Saylor; Scott West

  • Used
  • Very Good
  • Hardcover
Condition
Very Good
ISBN 10
0735204756
ISBN 13
9780735204751
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About This Item

Penguin Publishing Group, 2010. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0735204756I4N00
Title
The Language of Trust : Selling Ideas in a World of Skeptics
Author
Michael Maslansky; Gary DeMoss; David Saylor; Scott West
Format/Binding
Hardcover
Book Condition
Used - Very Good
Quantity Available
3
ISBN 10
0735204756
ISBN 13
9780735204751
Publisher
Penguin Publishing Group
Place of Publication
Ny
Date Published
2010

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Seattle, Washington

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Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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