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Living It Up : Our Love Affair with Luxury

Living It Up : Our Love Affair with Luxury

Living It Up : Our Love Affair with Luxury
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Living It Up : Our Love Affair with Luxury

by Twitchell, James B

  • Used
Condition
Used - Good
ISBN 10
0231124961
ISBN 13
9780231124966
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About This Item

Columbia University Press. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Synopsis

Luxury isn't just for the rich, says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition coffee at Starbucks, or drive a Mercedes home to collapse on the couch in front of a flat-screen plasma TV. In Living It Up, sharp-eyed consumer anthropologist Twitchell takes a witty and insightful look at luxury -- what it is, who defines it, and why we can't seem to get enough of it. In recent years, says Twitchell, luxury spending has grown much faster than overall spending -- and it continues to grow despite the economic recession. Luxury has become such a powerful marketing force that it cuts across every layer of society, spawning a magazine devoted to spas, cashmere bedspreads on sale at Kmart, and a dazzling array of bottled waters. Twitchell says that the democratization of luxury has had a unifying effect on culture. Luxury items tell a story that we want to identify with, and more people than ever aspire to the story of Ralph Lauren's Polo or Patek Philippe. Shopping itself is no longer a chore but a transcendent experience in which we shop not so much for goods as for an identity. Sharply observed and wickedly funny, Living It Up is a revealing and entertaining examination of why we are all part of the cult of luxury.

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Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
GRP76567411
Title
Living It Up : Our Love Affair with Luxury
Author
Twitchell, James B
Book Condition
Used - Good
Quantity Available
1
Binding
Hardcover
ISBN 10
0231124961
ISBN 13
9780231124966
Publisher
Columbia University Press
Place of Publication
Jackson, Tennessee, U.s.a.
This edition first published
February 15, 2002

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About the Seller

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Mishawaka, Indiana

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