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Location Is (Still) Everything : The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

Location Is (Still) Everything : The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

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Location Is (Still) Everything : The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

by Bell, David R

  • Used
Condition
Used - Good
ISBN 10
0544262271
ISBN 13
9780544262270
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About This Item

HarperCollins Publishers. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Synopsis

Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants—but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything  is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors. This book is not only about Internet trends and innovations, but also about fundamental human behavior and the role that the Internet plays in our daily lives.

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Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
GRP94078364
Title
Location Is (Still) Everything : The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
Author
Bell, David R
Book Condition
Used - Good
Quantity Available
1
Binding
Trade Cloth
ISBN 10
0544262271
ISBN 13
9780544262270
Publisher
HarperCollins Publishers
This edition first published
2014-05-06

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About the Seller

Better World Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Mishawaka, Indiana

About Better World Books

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